Frequently Asked Questions
General Information
Can I buy online?
Can I buy online?
Currently, our website is designed for browsing our designs and checking gold rates before your visit. To learn more about any piece, simply reach out to us via WhatsApp and our team will be happy to assist, or come down to our store to see and try the pieces in person. It's the best way to buy gold with complete confidence.
Can I reserve an item I saw online?
Can I reserve an item I saw online?
Reservations are generally not allowed, unless payment is made in advance via bank transfer and confirmed with our team on WhatsApp. As gold prices and stock availability move quickly, we're unable to hold items without prior payment. If you've spotted something you love, message us on WhatsApp and our team will guide you through the process.
What payment methods do you accept in-store?
What payment methods do you accept in-store?
We accept DuitNow, Visa and Mastercard credit/debit card payments, as well as instalment payment plans via Maybank and Public Bank. If you have any questions about payment options before your visit, feel free to reach out to us on WhatsApp.
Where is your store, and what are your opening hours?
Where is your store, and what are your opening hours?
We're open daily from 10:00am - 8:00pm. Visit our Find Our Store page for our address, map, and directions.
Gold Pricing
What is the difference between 916 Gold and 999 Gold?
What is the difference between 916 Gold and 999 Gold?
916 gold (also known as 22K) contains 91.6% pure gold, mixed with other metals for added strength — making it ideal for everyday jewellery like rings, bracelets, and necklaces.
999 gold (24K) is 99.9% pure gold, prized for its purity and investment value, and is commonly chosen for gold bars, wafers, and pieces bought as a store of value. Both are genuine gold — the right choice depends on whether you're buying to wear or to invest.
What is the label of Special vs Normal?
What is the label of Special vs Normal?
The Special and Normal labels on our 916 gold jewellery refer to the level of craftsmanship and workmanship involved. Most of our pieces come at zero workmanship cost. Some select few designs with more elaborate craftsmanship carry a workmanship cost, and these may be labelled Special, which carries a slightly higher adjusted gold price. Whichever the label, the gold purity remains the same and we strive to provide the most competitive gold rates in the market.
How are your gold prices calculated?
How are your gold prices calculated?
Our pricing is simple and transparent: the prevailing gold rate (per gram) multiplied by the weight of the piece, plus a workmanship cost where applicable. The gold rate for each category is displayed clearly in-store and on our Gold Price page, so you always know exactly what you're paying for.
Is the price indicated on your website the final price paid?
Is the price indicated on your website the final price paid?
The price on our website is generally indicative of the final price in our store. However, slight variations may occur, as gold prices are subject to sudden market changes that may not be reflected on our website immediately. Your final price is always confirmed in-store at the point of purchase and shown clearly on your receipt.
Exchange & After Sales
Can I exchange my jewellery purchase?
Can I exchange my jewellery purchase?
Yes, if your item has a manufacturing defect, we offer an exchange within 3 working days of purchase, provided the item is in its original condition with your receipt. Please see our full Exchange Policy for the complete terms.
Do you offer trade-in and buyback? What are your policies?
Do you offer trade-in and buyback? What are your policies?
Yes, we buy back gold jewellery, simply visit us in-store. Buyback is based on our prevailing buyback rates, which differ depending on whether the item is Emas MAX brand jewellery or jewellery from another brand. Bring your item and receipt (if available), and our team will assess it and quote you the applicable rate on the spot.
Do you offer servicing and repair?
Do you offer servicing and repair?
Yes, we offer servicing and repair, subject to a quotation and evaluation on-site at our retail store. If your gold jewellery has a defect or issue, we invite you to WhatsApp us with clear photos and videos of the item, so our store consultants can advise you on the best next steps before your visit.
Membership & Loyalty
How do I sign up for the loyalty program?
How do I sign up for the loyalty program?
Signing up is quick and free, just let our team know during your visit and we'll register you on the spot. You'll start earning points from your very first purchase.
How does the loyalty program work?
How does the loyalty program work?
Every RM10 you spend earns you 1 point. Once you've collected 100 points, you can redeem them for RM3 per gram off a gold jewellery purchase. Please note that points cannot be stacked for a deeper discount. Your accumulated points can also be used to redeem a range of gift items. For more details, these are available at our retail stores.
How long do Emas MAX reward points last?
How long do Emas MAX reward points last?
Points are valid for 1 year from the date they are rewarded. We encourage you to redeem them before they expire — just check with our team in-store on your points balance anytime.



